Romeo Rüsch

CEO and Head of Digital Development and Visual Communication at Bluesun AG

Romeo Ruesch Basel Schweiz

Romeo Rüsch, founder and CEO of Bluesun AG. © 2025

Innovation and Aesthetics – United in a Vision

Romeo Gustav Rüsch was born in Basel and grew up in both Basel and Pfeffingen.

From an early age, he discovered his passion for combining technology and creativity – an enthusiasm that would shape his professional path.

After a solid education in Basel, the canton of Baselland, and Estavayer-le-Lac in the canton of Fribourg, Romeo Rüsch found himself at the starting line just as the first personal computers were entering the market. Training programs? None. So he turned to the only available sources: technical books from the USA – devoured page by page, long before the internet was even accessible.

What began as a self-taught curiosity quickly became a professional passion. Through independent study, he acquired deep expertise in software development and soon created his first applications for wholesale companies. His ERP solutions were practical, robust, and often ahead of their time.

With pioneering spirit, perseverance, and a keen sense for technical innovation, Romeo Rüsch built a career as a developer and entrepreneur – at a time when you had to figure everything out yourself.

Pioneering the Web since 1998

In 1998, Romeo Rüsch founded Bluesun AG together with three partners. Even then, the company set new standards in the digital world. With mybluesun, Bluesun developed one of the first content management systems for the web – a revolutionary concept that made it much easier for companies to enter the World Wide Web.

Today, mybluesun is much more than a CMS. Under the leadership of Romeo Rüsch and his dedicated team of experts, tailored web-based solutions are created on this foundation. From modern websites to highly complex enterprise applications, Bluesun develops solutions that are precisely tailored to the clients’ needs and deliver lasting added value.

  • Our mission is to combine technology and creativity in a way that benefits our clients – today and in the future.

Security and Reliability for Our Clients

Projects often come with uncertainties for clients – especially the fear of losses or unforeseeable risks. Romeo Rüsch and Bluesun AG respond to this challenge with many years of experience and an outstanding track record. Thanks to proven processes and solid expertise, Bluesun guarantees 100 % successful project delivery – from concept to implementation.

  • We understand our clients’ concerns and meet them with trust, reliability and transparent collaboration. Your success is our benchmark.

Where Technology Meets Visual Art

In addition to his role as CEO, Romeo Rüsch has been a passionate photographer for over 25 years. With his camera, he skillfully showcases companies and their achievements. Whether it's corporate photography, portraits, or visual storytelling – his work authentically captures the uniqueness, values, and strengths of his clients with exceptional precision.

  • With my images, I aim not just to capture moments, but to reveal the essence of a company.

Bluesun: Shaping the Future Together

For me, Bluesun is more than just a company – it's a platform where technology and creativity go hand in hand. Together as a team, we develop solutions that meet our clients’ challenges and turn their visions into reality. Our motivation is the satisfaction of our clients and the passion for innovative answers to the questions of today and tomorrow.

– Romeo Rüsch